![]() Once you have identified the query where your search keywords show up, you can then go back to the site search settings, fill in the search query (in this case, ‘s’) and you’re done! You may see your keyword in a pattern that looks like the following: Query Parameters – appear at the end of a URL following a question mark. Most site will fall into one of two categories: query parameters or page paths. The simplest way to do this is to go to your site and perform a search for something, anything! On the following page, take a look at the URL – do you see your keyword? ![]() Find Your Search Termīefore heading into Google Analytics to update your settings, you’ll need to locate your keyword. This may involve a simple one-click process, an advanced view filter, or a bit more configuration with on-page code or Google Tag Manager. How you will set up your site’s search analytics will depend on what type of website you have and how it behaves. Site search tracking is not automatic like pageview tracking because there’s a wide variety of site search engines that function differently and because not every site has an internal search or wants to track that! ![]() That’s because these reports are related to internal searches only – a behavior someone can perform on your site that returns results pages that are also on your site. You will notice that the Site Search report is located under Behavior in the left-hand navigation and not Acquisition, where organic and paid search data is located. You can easily see what they’re looking for, the words and terminology they are using and how quickly they found what they were looking for (or if they did at all).įor most websites, you can set up the site search reports entirely within Google Analytics, without needing to modify anything on your website. Having site search data is like reading the minds of a subset of your audience. The site search reports provide data on what type of content people are looking for on your site. If you haven’t used this feature yet and you have a search box on your site, keep reading! Google Analytics comes with a lot of features “out-of-the-box”, but one of the reports that you will need to configure is the site search report.
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